Search and Local Services Ads
Managed the paid-search and LSA path while preserving each platform's own conversion definition.
Home / Case studies / Roofing lead measurement
Anonymized service-business case · Paid search and Local Services Ads
From paid search to 44 reviewed roofing inquiries
Pandorium connected paid search, Local Services Ads and the inquiry path, then reconciled platform conversions with the records the business could review and qualify.
Challenge
Platform counts did not show which inquiries were ready for the sales team
The business needed one view of Search, Local Services Ads and actual inquiry records before it could judge lead quality or the next budget decision.
Work delivered
Connect demand to a reviewable inquiry path
Inquiry reconciliation
Compared platform counts with the inquiry register, removed one duplicate and one internal test, and separated likely in-scope records from those still needing qualification.
Measured result
44 actual inquiries available for review
44
actual inquiries after duplicate and test removal
33
primary platform conversions
18
inquiries classed likely valid and in scope
Twelve more inquiries needed qualification. The LSA subset contained 34 records, 28 charged, with C$745.08 spend and C$26.61 per charged record. The available register did not contain a complete booked, won or revenue total.
Connect your ad spend to the quote path
On the free 30-minute call, we identify up to three priorities from first inquiry through estimate and booked work.