Search structure
Restructured paid search around the service and the intent it could fulfil.
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Anonymized service-business case · Mobile detailing
Repair the quote path before paying for more traffic
For a local mobile-service business, Pandorium shortened the path from paid click to quote, repaired conversion measurement and gave Search and Meta separate, controlled tests.
Challenge
Paid demand was reaching a weak quote path
The website, quote journey and measurement needed to work together before the business could decide where to keep investing.
Work delivered
Rebuild the route from paid click to quote
Quote path
Repaired the site journey so a visitor had a clearer route from service interest to a quote request.
Measurement
Added call measurement and lead routing, with Search and Meta run as separate, controlled tests.
Measured result
A working path for the next budget decision
The system made the next decision depend on qualified and booked outcomes instead of treating every platform event as a customer.
This case covers the repaired acquisition path and controlled tests. It does not publish a booked-job or revenue result.
Make the quote path ready for paid demand
Use the free 30-minute call to identify up to three priorities across search, the site, and lead measurement.