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Google Ads Management · Vancouver, BC

Google Ads connected
to your growth strategy

We plan, launch, manage and optimize Search, Performance Max, Shopping, Display, Video and Demand Gen for service businesses, e-commerce and restaurants. AI helps organize search patterns, creative ideas and performance signals so your team can make clearer campaign and funnel decisions.

A Vancouver-Based Google Ads Practice

Pandorium Agency is the customer-facing brand of Pandorium Development, founded and led by Yaroslav Lugovatsky. Based in Vancouver, British Columbia, we manage paid advertising campaigns for clients across Canada, the United States, and Australia.

Yaroslav has spent the last several years running paid acquisition for service businesses, ecommerce stores, and B2B brands — from $5/day local lead-gen tests to multi-channel media plans with five-figure monthly budgets. The practice has hands-on operating experience across Search, Performance Max, Shopping, Display, Video (YouTube), and Demand Gen, plus cross-platform work on Meta Ads, TikTok Ads, and Microsoft Ads.

Our focus is the discipline that matters once the budget is real: clean conversion tracking, defensible account structure, deliberate negative-keyword hygiene, asset rotation that actually moves CTR, and reporting that ties spend back to leads or revenue — not vanity metrics.

FounderYaroslav Lugovatsky
Based inVancouver, BC, Canada
Operating entityPandorium Development
Operating brandPandorium Agency
Google Ads MCC363-097-5998
Markets servedCanada · USA · Australia
Primary platformsGoogle · Meta · TikTok · Microsoft

Every Google Ads Campaign Type

We build, launch, and manage campaigns across all six campaign types — matched to the funnel stage and the audience behaviour that actually converts for your business.

Search

High-intent keyword campaigns. Brand defense, competitor conquest, exact-match performance terms, and broad-match testing with conversion-first bidding.

Performance Max

Asset-group structured PMax with audience signals, placement reporting, and account-level brand exclusions. Built so it stops cannibalising your Search.

Shopping

Merchant Center feed health, product-title optimisation, custom-label segmentation, and Shopping campaigns split by margin tier so high-margin SKUs get the budget.

Display

Retargeting funnels, custom-intent audiences, in-market segments, and responsive display assets with placement exclusions to keep the network clean.

Video (YouTube)

Skippable in-stream, bumpers, and YouTube Shorts. Hook-driven creative for prospecting; retargeting flights for warm audiences and view-through conversions.

Demand Gen

YouTube + Discover + Gmail placements with lookalike segments and image/video creative built for mid-funnel storytelling, not just retargeting clicks.

How We Run Google Ads

A repeatable operating cadence: audit, architect, launch, optimise, report. Every account follows the same loop — tuned for the client's stage, budget, and conversion model.

PHASE 01

Audit & Discovery

Account evidence, business context and customer journey.

  • Conversion tracking & GCLID linking
  • Account structure & campaign overlap
  • Keyword waste & negative coverage
  • Quality Score, ad strength, asset health
  • Search-terms & placement leakage
  • Competitor and impression-share gap
  • AI-assisted pattern review where useful, checked against source data
PHASE 02

Architecture & Build

Campaign blueprint matched to the funnel.

  • Brand · Performance · Prospecting split
  • Tiered keyword structure (P0 / P1 / P2)
  • PMax asset groups by theme / margin
  • RSA pinning + asset rotation plan
  • AI-assisted ad variations with human claim and brand review
  • Audience signals, geo & device strategy
  • Conversion actions + value rules
PHASE 03

Launch & Learn

Controlled learning period with frequent human review.

  • Conservative bid caps during Learn
  • Daily search-term + placement review
  • Hot-list negatives applied same-day
  • Creative iteration based on CTR & conv. rate
  • Smart Bidding rollout once threshold hit
PHASE 04

Weekly Optimisation

Standing weekly cadence per account.

  • Budget pacing vs. monthly target
  • Bid & tCPA / tROAS adjustments
  • Negative keyword additions
  • Asset swaps + new ad creative
  • PMax brand exclusion maintenance
  • Audience refinement
PHASE 05

Monthly Reporting

Source-labelled reporting for the decisions the data can support.

  • Spend, conversions, CPL, CPA, ROAS, MER
  • Channel attribution and assist analysis
  • Account-level change log
  • Next-month optimisation roadmap
  • Forecast vs. actual delivery
  • AI-assisted summaries and anomaly flags, verified by an operator
PHASE 06

Quarterly Strategy

Deep-dive review every 90 days.

  • Account health score (against 80 checks)
  • Budget reallocation across campaigns
  • New campaign types & experiments
  • Conversion model review
  • Channel-mix recommendation
CapabilityAccount Management
CapabilityCampaign Creation
CapabilityCampaign Management
CapabilityReporting
CapabilityKeyword Planning

Verticals We Operate In

We operate across nine verticals where Google Ads is the primary growth lever. Each comes with its own conversion model, attribution window, and creative discipline — and we tune the account to match.

Automotive & Aftermarket
4x4 accessories, performance parts, dealerships, detailing.
Restaurants & QSR
Multi-location chains, delivery, catering, ghost kitchens.
Construction & Home Services
General contractors, renovation, windows, roofing, HVAC.
Beauty & Wellness
Med spas, aesthetic clinics, salons, dental, fitness.
Manufacturing & Industrial
B2B parts, fabrication, building products, distribution.
Logistics & 3PL
Warehousing, fulfilment, freight, last-mile, e-commerce prep.
B2B SaaS & Professional Services
Long-cycle B2B, demo-driven funnels, ABM with Search support.
Consulting & Digital Adoption
Strategy consultancies, change-management programs, tech-adoption services.
E-commerce & D2C
Shopify and BigCommerce brands using Shopping + PMax + Search.

Selected Client Work

Published examples from paid search, inquiry measurement and technical recovery. Review the work, reporting window and measurement limits in each case.

Burrito Splendido

Restaurant group · Canada1 July–14 August 2026

Paid search and the location journey.

The published case connects Google Ads, Maps and four restaurant locations. It keeps reported advertising actions separate from verified visits, reservations, orders and revenue.

Read the dated case →

Anonymous roofing business

Service business · Canada1–31 July 2026

From paid search to reviewed inquiries.

The published case reconciles Search and Local Services Ads with actual inquiry records, qualification and the limits of the available booked-work and revenue evidence.

Read the dated case →

Anonymous mobile detailing business

Service businessAugust 2026

Quote path and measurement recovery.

The published case covers quote-path, conversion and call-measurement repairs ahead of controlled campaigns. It is technical recovery, with no claimed performance lift.

Read the dated case →

Anonymous pressure-washing business

Service businessAugust 2026

Inquiry delivery and test cleanup.

The published case covers a protected inquiry route, measurement repairs and stopping the weaker channel test. It does not claim a booked-job or revenue increase.

Read the dated case →

What Makes the Practice Different

Human operator review

Every write to a live campaign is approved by a Pandorium operator. No silent auto-apply.

MCC-managed accounts

Clients keep ownership of their Google Ads account; we manage under MCC 363-097-5998.

Reporting tied to revenue

CPL, CPA, ROAS, and MER tracked monthly — not vanity impressions or clicks.

North-American time zones

Vancouver-based. Same-day response in PT/MT/CT/ET working hours.

Your scope defines account access, ownership, reporting and the next review. You keep a clear view of the work and the decisions behind it.

Decide what Google Ads should do in your growth plan

Use the free 30-minute Growth Plan Call to identify up to three priorities from the business context and evidence you share. Any account audit or implementation is scoped separately.

Book a Growth Plan Call