We plan, launch, manage, and optimize Google Ads campaigns for service businesses, ecommerce brands, B2B companies, and consumer brands across North America and Australia. Search, Performance Max, Shopping, Display, Video, and Demand Gen — built around the conversion that actually moves your revenue.
Pandorium Agency is the customer-facing brand of Pandorium Development, founded and led by Yaroslav Lugovatsky. Based in Vancouver, British Columbia, we manage paid advertising campaigns for clients across Canada, the United States, and Australia under our Google Ads Manager Account (MCC ID 363-097-5998).
Yaroslav has spent the last several years running paid acquisition for service businesses, ecommerce stores, and B2B brands — from $5/day local lead-gen tests to multi-channel media plans with five-figure monthly budgets. The practice has hands-on operating experience across Search, Performance Max, Shopping, Display, Video (YouTube), and Demand Gen, plus cross-platform work on Meta Ads, TikTok Ads, and Microsoft Ads.
Our focus is the discipline that matters once the budget is real: clean conversion tracking, defensible account structure, deliberate negative-keyword hygiene, asset rotation that actually moves CTR, and reporting that ties spend back to leads or revenue — not vanity metrics.
We build, launch, and manage campaigns across all six campaign types — matched to the funnel stage and the audience behaviour that actually converts for your business.
High-intent keyword campaigns. Brand defense, competitor conquest, exact-match performance terms, and broad-match testing with conversion-first bidding.
Asset-group structured PMax with audience signals, placement reporting, and account-level brand exclusions. Built so it stops cannibalising your Search.
Merchant Center feed health, product-title optimisation, custom-label segmentation, and Shopping campaigns split by margin tier so high-margin SKUs get the budget.
Retargeting funnels, custom-intent audiences, in-market segments, and responsive display assets with placement exclusions to keep the network clean.
Skippable in-stream, bumpers, and YouTube Shorts. Hook-driven creative for prospecting; retargeting flights for warm audiences and view-through conversions.
YouTube + Discover + Gmail placements with lookalike segments and image/video creative built for mid-funnel storytelling, not just retargeting clicks.
A repeatable operating cadence: audit, architect, launch, optimise, report. Every account follows the same loop — tuned for the client's stage, budget, and conversion model.
80-point account audit + business intake.
Campaign blueprint matched to the funnel.
14-day Learn phase with daily eyes-on.
Standing weekly cadence per account.
Performance reports tied back to revenue.
Deep-dive review every 90 days.
We operate across nine verticals where Google Ads is the primary growth lever. Each comes with its own conversion model, attribution window, and creative discipline — and we tune the account to match.
Live and recent engagements managed under our MCC. Specific client identifiers are anonymised where the engagement is private or NDA-bound.
Challenge: Launch paid acquisition for an Australian aftermarket 4x4 accessories brand with thin partner margins and a multi-tier product catalogue.
Built a Search + PMax structure splitting hot-intent terms from cold-traffic Discovery. Hot/cold audience separation so high-margin RIVAL-tier products carry the paid budget; partner SKUs run organic. Locked margin discipline with custom labels on the feed and budget caps on partner-tier asset groups.
Challenge: Account was over-relying on Performance Max which was cannibalising branded Search; rising CPA, low ROAS visibility.
Re-architected the account into tiered Search campaigns (P0 high-confidence, P1 watch, P2 hold) with phased keyword rollout. Held high-risk EXACT terms for 2–3 day monitoring before scaling. Migrated budget from PMax to Search where the conversion model was clean. Burrito-category competitor conquest as a separate flight.
Challenge: Inherited Search account with health score 42/100. Mobile conversion rate at 0% despite 49 mobile clicks in a 14-day window — budget evaporating with no result.
Full account audit and reconstruction. Rebuilt conversion tracking from scratch (form events + phone-call conversions). Restructured campaigns by device, applied mobile-specific bid adjustments, fixed broken landing-page redirects on mobile, and added negative-keyword waves to cut waste.
Challenge: B2B logistics provider needed to generate qualified inbound leads from ecommerce brands looking for warehousing and fulfilment, with a long sales cycle and small total addressable market.
Built a high-intent Search campaign with tightly scoped keyword tiers and aggressive negatives (job seekers, DIY, residential movers). Layered competitor-conquest and remarketing Display for nurture. Conversion tracking tied to consultation requests, not raw form fills.
Challenge: Multi-location aesthetic clinic with seasonal demand swings, treatment-specific seasonality, and a creative pool that fatigued every 4–6 weeks.
Service-line campaign segmentation (each treatment as its own ad group), location-based bid modifiers per clinic, and a creative-rotation schedule built into the operating cadence. Booked-consultation goals as the primary conversion, with lead-form leads as a secondary action.
Challenge: B2B consultancy focused on enterprise digital-adoption programmes. Tiny TAM, long sales cycle, account-based motion — required laser-targeted Search and a Demand Gen layer for upper-funnel awareness.
Built an ABM-aligned Search campaign focused on a curated keyword list (no broad match). Demand Gen flights for mid-funnel content amplification with custom segments matched to target-account profiles. Conversion tracking aligned to MQL stage in the CRM, not form fills.
Note on case studies: All accounts shown are managed under our Google Ads Manager Account (MCC 363-097-5998). Where engagements are NDA-bound or private, client identifiers are anonymised; figures reflect ranges or initial-window data and are not annualised projections. Direct references are available on request to qualified prospects under MNDA.
Every write to a live campaign is approved by a Pandorium operator. No silent auto-apply.
Clients keep ownership of their Google Ads account; we manage under MCC 363-097-5998.
CPL, CPA, ROAS, and MER tracked monthly — not vanity impressions or clicks.
Vancouver-based. Same-day response in PT/MT/CT/ET working hours.
We also operate an internal Google Ads API integration for reporting and campaign management efficiency. It is used only by our team — clients never log in.
30-minute call. We pull your account, look at structure, tracking, search terms, and assets, and tell you exactly where the money is leaking — before you commit to anything.
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