1,384
Google Ads actions
Home / Case studies / Burrito Splendido
Dated restaurant case · Canada · Google Ads
1,384 Google Ads actions across four restaurant locations
For Burrito Splendido, Pandorium connected Google Ads with Maps, reviews and a clearer route to four restaurant locations. The reporting keeps direction requests separate from visits, orders and revenue.
C$2,915.70
Total Google Ads spend
C$2.11
Cost per action, rounded
The actions were predominantly direction requests. They are not verified restaurant visits, reservations, orders or revenue.
Work performed
Local intent, location routing and measurement
Maps and restaurant path
Worked across Google Maps, review operations, QR mechanics and the connection between four restaurant locations and advertising.
Search intent cleanup
Excluded the irrelevant query “tacos and tequila,” added negative-keyword protection and prepared a new competitive-search ad version.
Same-definition comparison
What changed between the two reporting windows
| Period | Google Ads actions | Spend | Interpretation |
|---|---|---|---|
| 17 May–30 June 2026 | 1,198 | C$3,105.03 | Prior comparison window |
| 1 July–14 August 2026 | 1,384 | C$2,915.70 | Headline window |
| Change | +15.5% | −6.1% | Period comparison, not a causal experiment |
What this case supports
Supported
- A repeatable way to connect paid search with location-level actions
- Dated Google Ads spend and action reporting
- Clear separation between an intent signal and a downstream outcome
Not supported
- Orders, restaurant revenue or organic SEO uplift
- Guaranteed C$2.11 actions in another account
- Proof that the period change was caused by one isolated change
Apply the method to your locations
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